In collaboration with my graduate school team members, we created a comprehensive brand extension for the esteemed fashion label, Valentino. Our multifaceted approach began with thorough primary and secondary research, followed by market segmentation analysis to identify lucrative opportunities within the industry. Utilizing the Integrated Marketing Communications (IMC) planning process, we strategically devised a captivating video campaign complemented by meticulously curated photoshoots in partnership with seasoned photographers and videographers. Our vision materialized into the vibrant world of 'Vivid Valentino,' an enticing line of athleisure wear that seamlessly blends haute couture with contemporary sportswear aesthetics. Through meticulous planning and creative ingenuity, we aimed to captivate both existing Valentino enthusiasts and a broader audience seeking fashion-forward, functional attire for various lifestyles.

As an individual passionate about beauty and inclusivity, I embarked on the journey of crafting a comprehensive business plan for my own makeup brand, KLEEN beauty. This endeavor involved meticulous research and strategic planning to develop a compelling lineup of products that not only cater to diverse skin tones but also uphold values of naturalness and inclusivity. Our product range comprises a foundation and concealer with expansive shade ranges, alongside a mascara and blush designed to enhance natural beauty. In addition to product development, I devoted significant effort to identifying potential distributors and exploring the requirements for securing exclusivity with reputable retailers like Sephora. With a firm commitment to transparency and quality, every aspect of KLEEN beauty, from formulation to pricing, reflects our dedication to offering clean and inclusive beauty solutions. To visually capture the essence of the brand, I created a logo mockup that encapsulates KLEEN beauty's ethos of purity and sophistication. Through thoughtful planning and dedication, KLEEN beauty aims to redefine standards in the cosmetics industry, empowering individuals of all backgrounds to embrace their unique beauty confidently.

Fenty Beauty Photo Shoot 

Step into a world of intimate glamour within the confines of my apartment. This seemingly ordinary space was reinvented into a backdrop for our photoshoot. The soft, natural light streaming through the windows cast a warm glow on the model, creating an ambiance that effortlessly blends comfort with sophistication. This unconventional location promises an intimate, personal touch, allowing us to showcase the comfort and ease that comes along with Fenty beauty products.